who we areAt Heartlines, the Centre for Values Promotion, we believe in the power of story and positive values to touch hearts and transform behaviour.
WHERE IT STARTED
I reviewed my own storyline and recognised that, beyond health, South Africa’s challenges related to the breakdown of our moral fabric. – Dr Garth Japhet, Heartlines CEO
Heartlines was founded in 2002 by Dr Garth Japhet, a medical doctor driven by a passion to transform behaviour through storytelling. Working in Alexandra during apartheid South Africa, Garth realised that treating symptoms would never truly improve the health and quality of life of his patients.
Together with some fellow doctors, Garth founded Soul City in 1992, an award-winning multimedia edutainment platform. It is still reaching millions today with easily accessible and contextual health and social justice messaging.
However, many of South Africa’s health and social justice challenges stem from a moral or values breakdown.
The vision of Heartlines, the Centre for Values Promotion, NPC, is to move people from professed values to lived values, in order to address key societal issues.
In 2006 we produced 8 values-based films which launched our first national campaign, ‘8 Weeks. 8 Values. One National Conversation.’
Each film focused on a specific value, and accompanying resources supported taking the conversation on that value further in a small-group setting, such as a classroom, bible-study or faith-based group. These films went on to win numerous awards, including the Durban Film Festival and the Banff World Television Awards.
In 2009, we launched the campaign ‘6 Weeks of Values in Action’. Our flagship was the series and later on the film Hopeville, which won many awards including a Rose d’Or, two SAFTA awards and an international Emmy nomination.
Our current project, What’s your Story? was launched in 2016 to spark conversations around values and race, difference and understanding. The supporting film of this project is the drama feature film, Beyond the River.
As the Centre for Values Promotion, our vision is to be the voice of values in South Africa, and the centre for engaging values-based content. One of early slogans sums it up: “We mobilise people to do what’s right in order to fix what’s wrong.”
Our approach & values
Do you ever stop and think about why you do certain things? What drives your behaviour, your decisions, your actions? The answer to this question lies in the concept of your values, the things you believe are important. The values that you hold are what drive you or shape what you believe about the world.
If you think respect is important, how you treat or respond to people will be different from if you didn’t think it was important. If you believe that generosity is important, that will play a big role in how you respond to the needs of others.
Heartlines promotes all positive values. Some of the values promoted through our previous projects include honesty, responsibility, forgiveness, acceptance, respect, understanding, compassion, self-control, integrity, wisdom, empathy and generosity. While we hold a Christian worldview, we partner with all major faith groups.
Our TeamWe asked the Heartlines team, “What’s the one value South Africa needs most today?”
Honesty. When people are not honest in their dealings and steal, it not only leads to poor or no service delivery but also it reduces people’s confidence in the country. The end result is greater unemployment, less money for services and greater poverty and suffering.
Chief Financial Officer
Trust is the cornerstone of good long term relationships (between individuals, between people and political parties, between people and companies, in families, on the roads etc etc.). And good societies are based on people that trust each other.
Office & Human Resources Manager
Self-control. Regardless of what you do – whether it involves a physical act or a mental decision, must be maintained to produce desirable results.
Senior programmes manager
Integrity. A lack of integrity destroys relationships, and deprives people of wealth, education, jobs and security. When integrity is restored, business and government will succeed – relationships will be restored; people will be at peace with themselves.
Head of What's Your Story? digital & media
Love, in its truest form, as that will cancel out so many other social ills, such as envy, greed, selfishness, hatred, etc.
Chief Operations Officer
Diligence: God gives us talents; it’s up to us to make the best use of them.
Understanding. It is important to put yourself in someone else’s shoes, to understand situations from their perspective. This helps us gain insight into the beliefs, feelings, experiences and intentions of others. Understanding others allows us to respond appropriately to them and to situations.
Future-mindedness, as we all caught up in immediacy
Resilience because we are going to need it to keep hoping and fighting for the future of our children
CEO - Heartlines Consulting
Curiosity. We need to be curious about each other, we need to be curious about what is happening around us (in government, at work, in our families, and our communities)
Values & Money Project Manager
Honesty – it underpins all values important for a cohesive society. If we were honest, firstly with ourselves, imagine what a free life we would all live. If one cannot be honest with oneself, how can one be honest with others?
Multimedia Content Manager
Hope reminds us to look beyond our circumstances and have faith that God’s grand plan will exceed our expectations.
Receptionist & Clerical Assistant
Success in life comes from perseverance. Perseverance will help us keep going when there are challenges and forgiveness is important because it helps you heal from whatever hurt you have experienced.
Church Mobilisation Assistant Facilitator
Responsibility: Every individual should learn to take responsibility for their actions and not shift the blame onto others. Always tackle every situation in a responsible manner.
Honesty in earning. I think a lot of scandals are related to how people earn their money. That’s why it’s even hard for them to enjoy the money, hence the lavish lifestyles after they’ve defrauded people, to appease their conscience.
Correctional Services Team Lead
Tolerance. Becoming more tolerant of others will allow us to get out of our comfort zone and possibly expand our social circle. You might realise that you really enjoy someone’s company; someone that you would have avoided if you hadn’t tried to listen to them and understand them.
Compassion motivates people to go out of their way to help the physical, mental, or emotional pains of another and themselves.
Determination is a positive emotional feeling that involves persevering towards a difficult goal in spite of obstacles. Determination occurs prior to goal attainment and serves to motivate behavior that will help achieve one’s goal.
Generosity in giving (living a life of service)
I believe in responsibility as a value, When you take responsibility for your life, even in the work place you can achieve your dreams. You are totally responsible for your life. This is the founding principle you must embrace, and there is wisdom in the value of taking responsibility.
Forgiveness is a value that I believe is essential because everyone deserves a second chance in life. If you are able to forgive you become a better person.
Cohesion between the different people in our society. We have also lost interest in knowing each other – whether it’s what’s going on with our neighbours or each other in general.
The value of Reconciliation is my grounding value – it is my guiding value to go about the work of social justice, and realizing equitable, inclusive, transformed & beloved community.
Simon was born and raised in Potchefstroom. He studied Mechanical Engineering at Wits University and has also done courses in Economics, Peace Building and Conflict Transformation. Simon has worked as a Project Engineer at Unilever, as a consultant at Opus Dei Advisory Services, a project management and strategy consulting company.
Simon and his wife Lindi are passionate about healthy marriages, nation building and discipleship and they have 3 children, Lemo, Zinzi & Rori.
Garth is a medical doctor. In 1991 he founded Soul City – the multi-media health promotion and social change project. In 2002, Garth decided to use the successful recipe of edutainment for change by turning the spotlight on the universal values that all South Africans profess to share, but are not always evident in the lives they live. That was the beginning of the Mass Media Project, now known as HEARTLINES, of which Garth is currently the CEO.
Garth is married to Jayne, also a medical doctor, and has two children.
Derek is a qualified Chartered Accountant, and spent thirty years in the banking industry in a variety of executive positions. He was head of Corporate Banking at Nedbank for over ten years. He has been with Heartlines since 2007 in the role of Chief Financial Officer. Derek is a Board member of a number of non-profit entities, and retired in 2019 as Chair of the Nedbank Foundation Trust, the CSI arm of the Nedbank group.
Zanele Mamba is a Chartered Marketer (South Africa) who holds an MBA from Howard University and a BBA from Marymount University. She is a Marketing professional with over 25 years’ work experience in the public and private sectors, as well as civil society. In addition to serving on the HEARTLINES’ board, Zanele is also on the board of Action Aid Advisory Board and The Ridge School.
Advocate Khwaile Rufus Malatji has an LLM in Human Rights and Constitutional Litigation and a Post graduate Diploma in Labour Labour Law (PDL) as well as a Certificate in Immigration and Refugee Law from York University (Canada 1999). He was admitted as an advocate of the Supreme Court of South Africa in 1991. He and his wife serve in EL Nissi Global Ministries, where they do a lot of marriage and pre-marital counselling. He is an avid soccer fan.
Ivan’s formal career in marketing started at the coal face of direct selling for British America Tobacco (BATSA), followed by various managerial roles across the marketing value chain at the company. He went on to assume various leadership roles within South Africa’s leading communication and marketing consultancies like Added Value, Lowe Bull, TBWA and Yellowwood, after which he opened a marketing insight and strategy consultancy. He assumed the roles of CEO at KantarTNS in 2018 and CEO of Kantar South Africa in 2019. Ivan is the current APEX Jury Chairperson and holds a B.Comm degree in Economics and Business Economics.
In a career spanning over 40 years in the print and electronic media, both in SA and Germany. Val – an award winning journalist – has been intimately involved with and recorded historical events that have culminated in South Africa’s new dispensation. She was awarded the ACM (Association of Christian Media) trophy for Outstanding Service in Ministry. As a member of a media task group appointed by Thabo Mbeki she researched government information in India, Australia, Kuala Lumpur, Singapore, Ghana and Senegal. She has had extensive media involvement in Lebanon, Israel and Palestine.
She is retired and is married with 3 adult children and two grandchildren.
Rev Esme Bowers an ordained minister of the Full Gospel Church. She serves as the missions’ director in the local church. She has worked in Africa in the field of development for the past 25 years. She is currently the international secretary of the Lausanne Board, on the Executive Committee of the Evangelical Alliance of South Africa, the Movement for African Mission Initiatives and The Pan African Christian Woman’s Alliance.
Mondo Mazwai is the chairperson of the Competition Tribunal of South Africa. She holds a B.luris from the University of the Western Cape and an LLB from Howard College. She served articles at Cheadle Thompson & Haysom in 1995 and progressed to Senior Associate before joining the Competition Commission in 1999, rising to Acting Deputy Commissioner, whereafter she joined Cliffe Dekker (now Cliffe Dekker Hofmeyr, where she was Head of the Competition Law Practice until taking a sabbatical in 2011. She is a Fellow of the African Leadership Initiative of South Africa. She is a wife and a mother of two, and is passionate about mentoring teenage girls in under privileged communities.