The joint Heartlines and Nedbank campaign kicked off in July 2014 and has been rolling out every since.
Businesses, parents, schools, church groups, youth, civil servants have been targetted and the award-winning film Nothing for Mahala has been shown in communities to aid in the campaign.
Thus far 49 communities in 8 provinces have been reached and around 165 000 people have been to positive money values workshops.
Communities reached to date:
Gauteng: Alexandra, Vereeniging, Pimville, Lenasia, Tsakane, Cradlestone, Eldorado Park, Eersterus/Mamelodi, Tembisa, Shoshanguve, Mall of the South, Benoni, Kathorus, Heidelberg, Jabulani, Soweto, Diepsloot, Alexandra, Joburg Inner City,
North West: Mafikeng, Klerksdorp, Rustenburg, Zeerust,
Limpopo: Seshego, Modimolle, Turfloop, Limpopo, Lebowakgomo, Groblersdal
Free State: Welkom, Bloemfontein
Eastern Cape: Mthatha, Motherwell, East London
Mpumalanga: Kabokweni, Kangamazane, Mkhuhlu, Bushbuckridge,
KwaZulu Natal: Hammersdale, Westville, Phoenix, Ladysmith, Vryheid
Western Cape: George, Mitchells Plain, Langa,